INSIGHT: We sent out emails to less than 200 contacts. Here’s the story

We sent out emails to around 200 active users. The offer was for a free coupon worth LKR 10,700/-. Here’s what happened. The average open-rate of emails across all industries is said to be about 21.33%, and the click-through rate at 2.62%. – Courtesy of Mailchimp. On behalf of one of the brands, we launched …

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The wheels of innovation, and transformation, churn once more.

The wheels of innovation, and transformation, churn once more

Computers, outdated extraordinarily skilled typesetters. Professionals who used to construct large prints by compositing words and sentences in reverse (for example, for newspapers). And people had to be reskilled, and taught to work with computers. While some were asked to go home. Telephones, Smartphones, Emails, and instant messaging shook the world of communication. – Yet …

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